AI search matters, but the more useful question is how important it is to your customers. With limited resources, follow the opportunity, not the hype.
Start with your product. Can someone find complete, accurate information, understand what makes it different, compare it, and decide?
Clear, well-structured product information helps people, search engines, and AI systems. Your website should be the authoritative source, while your products remain accurately represented wherever customers discover them.
Build the best possible digital representation of your product. That is a stronger foundation than chasing the latest AI search tactic.