If done right, we believe that marketing is the fundamental function that separates successful businesses from the rest.
The goal is to align (or attach) your marketing expenditure with your revenue. Such as defining what is your Customer Acquisition Cost and your Revenue per Customer. When working with you, we will aim for that ratio to be a single-digit number. So, the more you spend, the more you make.
Influential factors are the industry of your business, the growth stage of the business, the target goals, and the current marketing effectiveness.