“What got you here will not get you there.”
To acquire customers cost-effectively, start by assessing where you are in your business growth journey and forecasting what it will take to reach the next stage.
Segment your audience and identify the right marketing vehicle and selling channel to efficiently achieve your goals for that specific growth stage.
For example, you don’t need to target every potential customer; focusing on just 0.5% of your Total Addressable Market may be sufficient to propel your business to the next level.